Gabby Douglas may not have 90 million dollars yet but this is a face that could probably sell anything especially to other fresh faced teens.

I honestly do not mean to be condescending. But I really am confused as to why large swaths of people would believe Kellogg gave Gabby Douglas 90 million dollars to be on a cereal box? NBA players barely get those kinds of endorsement deals and when they do they’re 1. superstars in a sport that is popular all year round globally 2. Longterm deals that bank on the sales of many NEW products. Gabby Douglas doesn’t fit 1 or 2. Not that cereal brands are passing out dough like that anyway.

A few business sites have posted that Gabby’s deal with Kellogg is somewhere between 1 and 2 million. Industry “experts” have guessed that Gabby has the POTENTIAL to earn 90 million over 10 years and/or to sign 30+ deals worth 2 million + each (mind you, other experts put the figure at much less). Either way, how much Gabby earns will depend on a lot of factors.

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Gold medalist Dominique Dawes essentially said that Gabby has a great chance to make a lot of money but she has to choose opportunities wisely and have a good team around her. This is truer than words can express. In order to fully capitalize on her notoriety, Gabby will have to pick the right products, the right age groups, the right niche, and she’ll have to work work work work. That means appearances, signings, commercial shoots, walk-ons on tv shows, late night talk show circuit, sporting stylish clothes etc. etc. This is the reality of building a long term brand in the current media environment. I certainly plan to contribute my part by continuing to cover Gabby on this blog.

It’s not easy to completely capitalize on earnings potential. But judging by social media postings Gabby has a fan base that is ready to buy especially when it comes to products she might promote for teen girls and younger. I could see her having a clothing line a la Mary Kate and Ashley Olson. The possibilities are endless but not guaranteed.